Outcome
Through close collaboration with GDJ’s Creative Director, Cormac Creative Studios delivered high quality video and photos to help drive enrolment by emphasising the influence the college’s education has on the lives of its students and their subsequent impact in their chosen fields.
Adroit Insurance & Risk
Queen Victoria Market
Marcus Oldham is a highly respect agricultural college attracting students from across Australia
“Cormac Creative Studios are great communicators and have the necessary organisation and attention to detail skills critical to this level of work. Through insightful feedback attuned to the needs of our client and the dimensions of the brand, Cormac was instrumental in helping develop storylines and final scripts. The production team was efficient and professional ensuring we got through heavy workloads under tight time pressures. In post-production the team was both creative and flexible, willing and able to explore various possibilities to ensure the project was a success. They delivered creative insight, practical advice high quality video and photography for a national digital and print campaign that our client was very happy with.”
Justin Nagorcka
Creative Director, GDJ
Background
Cormac Creative Studios was engaged by GDJ, an advertising agency working on behalf of Marcus Oldham College, to produce a series of videos and photographic ‘hero shots’ for a national campaign designed to encourage enrolment. The project focused on three former students and leveraged the campaign tagline, ‘Make Your Marc’.
Grant Day James
Marcus Oldham alumni project
Brief
Shot in Victoria, Tasmania, and Queensland, Cormac Creative Studios produced a 2-3-minute video for each of the three alumni, telling their story, emphasising campaign messages, and showcasing the environment where they work. Each video was also re-cut into 6 second and 30 second versions for use as pre-roll on social media advertising.
Still photography of each alumnus was produced for use in national print and online advertising.