GDJ - Marcus Oldham Alumni
METRO Trains
Adroit Insurance & Risk is a state-wide provider of insurance services across a range of sectors
“We have relied on Cormac Creative Studios for a range of work including copy and photography. They were able to work independently and diligently on the brief while also maintaining regular communication with our team to keep us in the loop and involved in developments. They were professional in all interactions with our clients, brokers and executives and delivered great work.”
Emma Tyler
Marketing Manager, Adroit Insurance & Risk
Background
Adroit Insurance & Risk engaged Cormac Creative Studios during a re-brand to execute a testimonial and photography project emphasising the company’s new tagline, ‘take on tomorrow’.
Adroit Insurance & Risk
Testimonial project
Brief
To accurately reflect the diversity of Adroit’s business, the project required a written testimonial and photographs of twenty clients from a wide range of industries and regions across the state.
Creating testimonials required interviewing each client to understand why they chose to partner with Adroit.
To emphasise one of Adroit’s key brand drivers – that their brokers understand their clients’ business by being ‘in their world’ – each testimonial required a ‘hero’ image of the client and broker together at the client’s place of work.
As a trusted creative partner Cormac Creative Studios was given liberty to directly contact Adroit’s clients to conduct interviews and arrange and execute photo shoots for each testimonial.
Outcome
Words and photos from this engagement formed the backbone of Adroit’s refreshed marketing and advertising collateral. The marketing team received a suite of images that speak directly to the company’s key brand driver – a trusted partner for businesses to help them ‘take on tomorrow’.