Wild Duck Creek Estate
Adroit Insurance & Risk
Metro trains connects people and communities
Background
Metro Trains operate Melbourne’s metropolitan passenger rail service, transporting half a million passengers each day and employing more than 3,500 staff. To help boost morale, the company wished to raise the profile of different parts of its workforce, particularly those in demanding public facing roles.
Metro Trains
Raising driver profiles
Brief
The company required a series of portraits of drivers and enforcement staff depicting them as confident, friendly, and approachable. Images would become posters for display in common-room areas and other high visibility spaces around the workplace.
Outcome
Initially intended to be used for internal purposes only, the posters featuring images of staff in their working environment were also rolled out in high-traffic train stations. The public facing posters, seen in train stations across the network, helped establish a connection between the commuting public and the people responsible for transporting them.
