Brief
The Jones family required a suite of images and a brand video to help promote their business. Both assets needed to encompass all aspects of the operation – wool, wine, and accommodation –, highlight the unique qualities of the property, and emphasise the family’s connection to place.
Outcome
Voiced by Andrew Jones, the brand video resonates with genuine passion, humbly tells a family success story, and invites viewers to be a part of it.
The wide-ranging images encompassing wool, wines, vines, and accommodation, are highly adaptable to social media, print, and online advertising to promote brand awareness, drive visitation, and sales.
Kelvedon Estate
HEROES - Vineyard
Invercarron Pastoral is a seventh generation farming business in southern Tasmania
“We’re so impressed with the work we received from Cormac Creative Studios. We put our trust in Cormac and the team and were rewarded with great photos covering all aspects of the business and a video that genuinely represents who we are and why we’re here on the farm. Cormac provided excellent advice and guidance all the way through, and overall, it was a great experience and we look forward to working with Cormac again.”
Andrew Jones
Owner, Invercarron Farm
Background
The Jones family have been farming in the Jordan Valley, Tasmania, for seven generations. For most of that one hundred and thirty years they’ve grown merino wool. More recently, they planted wine-grapes on one of their sunniest hilltops and put a cabin beside the vines for accommodation. Realising they were on to something very special, they called upon Cormac Creative Studios to help them tell their story.