HEROES Vineyard
Zoos Victoria - Education Marketing
Adventure Park is Victoria's premiere water-based theme park
“We hired Cormac Creative Studios to shoot our Cabanas and Sunbeds and the photos came out beautifully. The photos have helped increase sales of this product and we would recommend Cormac for any lifestyle photography work.”
Alex Rouse
Marketing Manager, Adventure Park
Background
While admission to Adventure Park allows access to slides and rides, several other products are available, including rental of private cabanas and sunlounges. The business needed a suite of high-quality images to showcase these products and help drive bookings.
Adventure Park
New product photos drive sales
Outcome
Hero images were created for each of the park’s four family-friendly private-booking options. These are now pivotal in driving sales through print and online marketing collateral.
Brief
Working with the park’s Marketing Manager, Cormac Creative Studios conducted a location visit and designed a shoot schedule around key angles and product messaging. Talent and props were arranged, and the weather keenly watched.