Brief
Cormac Creative Studios was called in to tell these success stories in words, photos and video. Iona College, a green-fields site school near Geelong, was chosen as the first in this content gathering exercise.
Outcome
The project yielded a series of content pieces across three formats providing CDF with versatility when in engaging their audience.
The main video output was a 2.5-minute piece featuring the school’s founding principal and business manager, emphasising the importance of the relationship with CDF in the realisation of the new school. Interview and overlay footage was then re-worked into five 20-30 second pieces of key messages to be used on social media and online advertising.
A series of images of the principal and business manager were produced for publicity, and a 500-word press-release style piece telling the Iona College story, encompassing quotes from participants about the positive relationship with CDF and key messaging was produced for the website and newsletter.
The Catholic Development Fund is a financial institution that services the catholic sector
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Tom Harriott
Business Manager, Iona College
Background
The Catholic Development Fund (CDF) provides loans to help finance the development of schools and parishes throughout Victoria.
With a long list of satisfied customers who have utilised their services to complete major developments, CDF wished to showcase these successes with an emphasis on how the developments positively impact the lives of the people they’re built to serve.