Brief
Excited to announce world-record holder and Olympic gold medallist Ariarne Titmus as their first ambassador, GluteGuard engaged Cormac Creative Studios to produce a 30-second advert and photography stills for online and print collateral to help raise awareness of the problems faced by those on a gluten-free diet and promote GluteGuard as a safe and natural solution.
Outcome
Featuring the star swimmer at home and in the pool the video reveals how GluteGuard helps Ariarne avoids the side-effects of unwanted gluten ingestion and ‘helps take the worry out of being gluten free’ as she goes about her daily life and prepares for important race meets.
The video and photos were key assets in a successful national campaign coinciding with the launch of GluteGuard in pharmacies around the country.
Otway Wine Collective
RM Williams Publishing
Gluteguard helps breakdown gluten into harmless particles
Background
GluteGuard helps breakdown gluten in the gut before it causes symptoms of gluten intolerance by utilising an enzyme extracted from papaya fruit to break gluten into harmless fragments.
The product is a game changer for those on a strict gluten-free diet who may inadvertently ingest gluten through unwanted cross contamination.
